This lady used to go to South Africa to buy Jewelry, she is is...

Collegeiangrenade Says...

This lady used to go to South Africa to buy Jewelry, she is is of Russian and German descent, she passed away in Florida.

Helene Fortunoff with her husband, Alan, in the family flagship store on Fifth Avenue in 1979. She is credited with making Fortunoff a major purveyor of jewelry.

Fortunoff Story
Esther Fortunoff in their New York store leaning against a display case full of quality jewelry

I'm Esther Fortunoff, and you are the reason I love doing what I do. Finding out about your particular interests for gifts and special occasion needs, then matching your taste and budget with the finest quality items at sensible prices -- that's been my family's passion for almost 100 years.

In 2010, launched to great acclaim.

We have now closed our jewelry boutique in Westbury, so we can concentrate our efforts in the digital space, where our customers are spending their time.

We look forward to interacting with our customers in new ways in the future.


Esther Fortunoff has served on the Board of Jewelers of America (JA), the Jewelers Vigilance Committee, and the Long Island Association, the premiere business group on Long Island.

She has received numerous awards, including the Retailer Hall of Fame from National Jeweler and Retailer of the Year from the Women's Jewelry Association.

She serves on the board of the Safe Center, L.I. and at Hofstra's Zarb School of Business.

Fortunoff, The Source -- A New York Original Since 1922

Posted December 20 2021 at 7:12 PM

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