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Germany ends deal with Adidas. German national team is ending...

Collegesmith Says...

Germany ends deal with Adidas.

German national team is ending its long-standing partnership with Adidas and has signed a deal that will see Nike make its kits from 2027.

Adidas last signed an eight-year contract with the Germany Football Federation (DFB) in 2018, meaning the men's 2026 men's World Cup will be one of the last occasions the German team's kit is manufactured by the country's most famous sportswear company.

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During Adidas' partnership with Germany, which has spanned more than seven decades, the team has won four men's World Cups, three men's Euros, two women's World Cups and eight women's Euros with the collaboration responsible for many iconic shirts during the 1980s and 1990s.

The DFB's contract with Nike will run until 2034. "We are grateful to be able to look forward to an economically stable future again as an association thanks to Nike's commitment," DFB treasurer Stephan Grunwald said.

"Awarding a contract to our future kit supplier Nike is the result of a transparent and non-discriminatory tender procedure," DFB chairman Holger Blask added.

"Nike made by far the best financial offer and additionally impressed with the content of their vision, which also included a clear commitment to supporting amateur and grassroots sport, as well as the sustainable development of women's football in Germany"

Adidas was responsible for perhaps one of football's most iconic kits: West

Posted June 20 2024 at 5:22 PM

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